Testing The Merits of Pretesting

Every month, Steve McKee of McKee Wallwork Cleveland writes a column in Businessweek that puts in simple terms what real CEOs and marketing folks ought to know about advertising. This month, he takes on testing: Think about how a focus group works—people are invited in, fed a meal, and paid an incentive to offer insights […]

Medical Device Advertising: It’s Stenterrific!

If you’re sick and tired of pharmaceutical ads on TV, wait ’til you get a load of the next trend: marketing medical devices directly to consumers. From The New York Times: The Cypher television spot might be mystifyingly vague to viewers who have never heard of stents, which are implanted in blood vessels to prop […]

Sometimes You’re Just Trying To Slip One Past The Client…

Like some bored copywriter did with this Spirit Airlines e-mail blast. I laughed. Anyone ever try to pull something like this on an unsuspecting client?

The Fine Art of Typesetting Head-

I spotted this nugget from Chris Tingom at BrainFuel.

Men, Women, And The Ads They View

An article in Ad Age highlights some of the differences between men and women while shopping for electronics: This just in: Men and women shop differently. Shopping for a big-screen TV is an exciting process for men, who definitely find it easier than shopping for groceries or shoes. For women, it’s stress-inducing and requires careful […]

Hey Whipple, Rest In Peace

From USA Today: Dick Wilson, the character actor and pitchman who for 21 years played an uptight grocer begging customers “Please, don’t squeeze the Charmin,” died Monday. He was 91. 21 years? Can you imagine any ad campaign being concepted today that would run for 21 years? Most of ’em these days are lucky to […]

Because God Really Wants A Bigger Logo

Okay, it’s a really long story, but basically I’m working on an assignment for funeral service memorials. And one of the ‘deliverables’ is a prayer card in which customers can choose from one of a number of pre-determined prayers (i.e., The Lord’s Prayer, An Irish Blessing, some poems, etc.). The problem is, most of these […]

The Sentiment Behind Sentimentality

Checking the comments section of Bob Garfield’s column, it appears he ignited a shitstorm over his review of CVS’s new TV commercial (also available at forallthewaysyoucare.com). Garfield doesn’t mince words: You see a lot of bad ads if you watch long enough, but, really, how often it is that you see a TV commercial that […]