Miami Expresses Itself As A Hot Destination

My buddy True pointed me to the new “Miami Expressions” campaign, which is an attempt to rebrand the city as a place where people from all walks of life can express themselves through the arts, fashion, and other cultural activities. Artists from Miami are featured in the campaign.
But more significantly, the website for Miami Expressions is in 6 languages. That’s impressive, and very important for a city that seems to attract people from all walks of life.
Miami agency Turkel (there ARE other agencies in Miami besides a certain famous one, you know) created the campaign.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.