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No Humans Needed: Machines Will Make and Distribute the Ads

Meta is an advertising-fueled juggernaut. Its fourth quarter income was $48.39 billion, up 21% from the prior year. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation. According to two articles in The Guardian, Facebook's new AI-powered tools will autogenerate an entire ad campaign, including images, video, and …

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Now Watching “Quantum Marketing with Raja Rajamannar”

Quantum Marketing with Raja Rajamannar is a new Bloomberg Originals series hosted by Mastercard’s Chief Marketing & Communications Officer and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers. The series contains six episodes that delve into the future of marketing in the face of rapidly emerging technologies. In the episode "How Marketers are Trying to Read Your …

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Surprise Surprise, Consumer Sentiment Is In the Dumpster

For advertising to impact buying decisions, people need to feel confident about spending money. Given the price of goods and the daily chaos emanating from The White House today, confident is not how people are feeling at this moment in time. Consumer sentiment plunged 11% this month to a preliminary reading of 50.8, the second-lowest reading on record going back to 1952. April’s reading was lower than anything …

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Holding Companies Seek Even Greater Profits In New M&A Deal

Mergers and acquisitions—it's one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then "hold" what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic Group in a deal worth $31 billion. In their official press …

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First Apple Crushes It, Then Samsung Uncrushes It

Last week, when people from the advertising industry began to dump on Apple's new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don't like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven't seen the spot, here it …

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Did Stephanie McCarty Just Say What Other CMOs Are Thinking?

Stephanie McCarty is chief marketing and communications officer at Taylor Morrison Homes, a home builder based in Scottsdale, Arizona. McCarty is top of mind for a lot of agency leaders at the moment, because she used her LinkedIn page to speak some hard truths about the agency business. When her LinkedIn post went viral, Adweek commissioned an article. In the Adweek article, McCarty makes it clear that "the whole …

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AI Is Not the Problem, Lack of Original Thinking Is the Problem

How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times...remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made useful to real people. Nevertheless, promoters gonna promote. And Fast Company is a favorite media vehicle of promoters. For …

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Visible Start Is A New Training Program for Women Over 45

Ageism is one of the most embarrassing problems in the advertising industry. It's a topic we continue to cover in these pages and a problem that lingers like the vilest of stenches. At the same time, some of the industry's smartest people are working on solutions. Jane Evans, author of Invisible to Invaluable: Unleashing the Power of Midlife Women and founder of Uninvisibility, says, "It’s safe to say that women …

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