Today's news that Monster.com is in review reminds me that this remains one of my all-time favorite television commericals: And don't forget the ad industry-specific parody. Or was it a parody??? …
These Planners Wear No Clothes
According to Adweek's exploration of Naked's explosive U.S. growth, the ascendency of communications planning in this nation is now underway. Naked is eyeing a major U.S. expansion for 2008. It intends to open offices in Los Angeles and Chicago to complement its New York outpost, another sign that communications planning is gaining favor here after catching on in Europe a decade ago. Since opening its doors 20 months …
A Conference Call-Out
I admit I enjoyed the 4A's Account Planning Conference. Of course, not being a planner and having never attended an advertising-type conference, I have no frame of reference. Plus I flew on a frequent flyer ticket and went to Monterey afterward on vacation, so perhaps I was in the right frame of mind. Piers Fawkes, however, wasn't so kind: ‘Scuse the French, but the whole show was effing appalling. How shall we …
Make Room For Another Anomaly
image courtesy of Flckr member, Johnny Vulcan Anomaly is proving to be one of the more interesting new agencies to emerge in years. They're game changers. So it's not surprising, although it is, to learn about the launch of Another Anomaly, a stand-alone business from Anomaly legally, financially and physically. "This philosophy to our growth confronts the reality that in most of the communications industry, scale …
The Media Makers of Amsterdam
Josh Rubin's Cool Hunting found something cool (surprise, surprise) from an ad agency based in Amsterdam (more surprises!). It appears that Kessels Kramer has a content division called Kessels Kramer Publishing. Their lastest offering is a book called one hundred things to do. One of their suggestions is to knit garments from plastic bags (see photo). Kessels Kramer Publishing sees each new book as a surprise …
Throwing Mass Marketing To The Wind
The New York Times is reporting on adveritsing's Brave New World--a place where French holding company, Publicis, intends to play a major role. Their goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer. In the United States, some companies are already running about 4,000 versions of an ad …
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Cry
So rarely do we turn the cleverness on ourselves... [Via Cherryflava] …
Fallon To Get Lovemarks Infusion
Mr. Lovemarks is going to show Fallon some love. Yes, Fallon, the creative rock of Minneapolis. According to The Wall Street Journal (paid sub. req.), by giving Kevin Roberts, CEO of Saatchi & Saatchi, the additional responsibility of Fallon, Publicis hopes the Minneapolis shop can grow faster after several lackluster years. Fallon has been stung by executive departures and a slew of account losses, including the …
