I admit I enjoyed the 4A's Account Planning Conference. Of course, not being a planner and having never attended an advertising-type conference, I have no frame of reference. Plus I flew on a frequent flyer ticket and went to Monterey afterward on vacation, so perhaps I was in the right frame of mind. Piers Fawkes, however, wasn't so kind: ‘Scuse the French, but the whole show was effing appalling. How shall we …
Make Room For Another Anomaly
image courtesy of Flckr member, Johnny Vulcan Anomaly is proving to be one of the more interesting new agencies to emerge in years. They're game changers. So it's not surprising, although it is, to learn about the launch of Another Anomaly, a stand-alone business from Anomaly legally, financially and physically. "This philosophy to our growth confronts the reality that in most of the communications industry, scale …
The Media Makers of Amsterdam
Josh Rubin's Cool Hunting found something cool (surprise, surprise) from an ad agency based in Amsterdam (more surprises!). It appears that Kessels Kramer has a content division called Kessels Kramer Publishing. Their lastest offering is a book called one hundred things to do. One of their suggestions is to knit garments from plastic bags (see photo). Kessels Kramer Publishing sees each new book as a surprise …
Throwing Mass Marketing To The Wind
The New York Times is reporting on adveritsing's Brave New World--a place where French holding company, Publicis, intends to play a major role. Their goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer. In the United States, some companies are already running about 4,000 versions of an ad …
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Cry
So rarely do we turn the cleverness on ourselves... [Via Cherryflava] …
Fallon To Get Lovemarks Infusion
Mr. Lovemarks is going to show Fallon some love. Yes, Fallon, the creative rock of Minneapolis. According to The Wall Street Journal (paid sub. req.), by giving Kevin Roberts, CEO of Saatchi & Saatchi, the additional responsibility of Fallon, Publicis hopes the Minneapolis shop can grow faster after several lackluster years. Fallon has been stung by executive departures and a slew of account losses, including the …
Have Account Planners Been Reduced To ‘Mere Mortals’?
More obnoxious hyperbole from Ad Age as it examines the future of account planning: Not long ago, planners were the undisputed rock stars of the agency business. But they're now mere mortals in "the middle of the maelstrom of everything going on -- what communication, what media, how to compete and how to become versed in multimedia," said Edward Cotton, director-strategy, for Influx Insights, a unit of Butler, …
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It’s OK For Ad Agencies To Hire Good-Looking People
Ad Age has a section on its site called "Talentworks" and while it portends to be a career-advancing section, there's some really bizarro content on there. Like this article, written by an employment attorney: It's no secret that marketers often consider the appearance of an ad agency's employees to be one indicator of how their accounts will be handled. As a result, successful people in the industry have learned to …
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