image courtesy of Flckr member, Johnny Vulcan
Anomaly is proving to be one of the more interesting new agencies to emerge in years. They’re game changers. So it’s not surprising, although it is, to learn about the launch of Another Anomaly, a stand-alone business from Anomaly legally, financially and physically.
“This philosophy to our growth confronts the reality that in most of the communications industry, scale and quality are opposing forces,” said Anomaly partner Carl Johnson. “This approach allows us to bring in more and more senior people to get involved with both clients and the stream of entrepreneurial business ventures in front of us.”
Another Anomaly has offices located in Soho and currently has 10 full time staff covering a diverse skill set including brand strategy, new product development, design, content, entertainment, digital and advertising. The shop (or “pod” as the case may be) is currently working on assignments from The Coca-Cola Company, The Association of National Advertisers (ANA) and is engaged in entrepreneurial business ventures in the beauty and entertainment industries.