Agencies

The New York Times is reporting on adveritsing's Brave New World--a place where French holding company, Publicis, intends to play a major role. Their goal is to transform advertising from mass messages and 30-second commercials that people chat about around the water cooler into personalized messages for each potential customer. In the United States, some companies are already running about 4,000 versions of an ad …

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So rarely do we turn the cleverness on ourselves... [Via Cherryflava] …

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Mr. Lovemarks is going to show Fallon some love. Yes, Fallon, the creative rock of Minneapolis. According to The Wall Street Journal (paid sub. req.), by giving Kevin Roberts, CEO of Saatchi & Saatchi, the additional responsibility of Fallon, Publicis hopes the Minneapolis shop can grow faster after several lackluster years. Fallon has been stung by executive departures and a slew of account losses, including the …

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More obnoxious hyperbole from Ad Age as it examines the future of account planning: Not long ago, planners were the undisputed rock stars of the agency business. But they're now mere mortals in "the middle of the maelstrom of everything going on -- what communication, what media, how to compete and how to become versed in multimedia," said Edward Cotton, director-strategy, for Influx Insights, a unit of Butler, …

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Ad Age has a section on its site called "Talentworks" and while it portends to be a career-advancing section, there's some really bizarro content on there. Like this article, written by an employment attorney: It's no secret that marketers often consider the appearance of an ad agency's employees to be one indicator of how their accounts will be handled. As a result, successful people in the industry have learned to …

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I've always wanted to be an interviewer-talk show host type of guy. Good ones are rare. So here's to the memory of Tom Snyder, who I always liked to watch. If you didn't think he was ahead of the curve, here's a clip: R.I.P., Tom. …

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"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." -George Bernard Shaw BusinessWeek is running a fascinating look at Anomaly, the NYC shop that seeks intellectual property agreements from its clients, instead of the standard fees. Retaining and profiting from intellectual-property rights is …

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I didn't think it was possible for W+K and Goodby to earn yet another degree of respect from me, but they have. According to Ad Age, neither agency feels the need to join the American Association of Advertising Agencies, commonly known as the 4As. Dan Wieden will never be part of the organization, according to his spokeswoman, because the shop felt rejected when it applied for membership in 1982. When Mr. Wieden …

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