Fallon To Get Lovemarks Infusion

Mr. Lovemarks is going to show Fallon some love. Yes, Fallon, the creative rock of Minneapolis.
According to The Wall Street Journal (paid sub. req.), by giving Kevin Roberts, CEO of Saatchi & Saatchi, the additional responsibility of Fallon, Publicis hopes the Minneapolis shop can grow faster after several lackluster years.
Fallon has been stung by executive departures and a slew of account losses, including the exit of BMW, United Airlines and the bulk of the agency’s Citibank business. In 2005, it closed its New York office. In the U.S., Fallon’s creative department has been in flux since 2004, when David Lubars, the shop’s former president and executive creative director of Fallon North America, defected to Omnicom Group’s BBDO.
“We want Fallon to get back on top of the Crispins and the Wiedens,” Mr. Roberts said.
Lest the Fallonites worry, it pays to note that Roberts is a very tuned in guy. He even believes in The Four Agreements.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.