Minneapolis-based Olson -- which employs about 100 people -- has been on a tear lately. The shop has picked up three accounts in a 60-day stretch. The latest win is Ohio-based Fifth Third Bank, the nation's 13th largest bank and a $30 million dollar account. Olson also picked up creative chores on Allen-Edmonds shoes and Starkey Laboratories' hearing aids. "The energy at Olson is contagious," Olson President Kevin …
Have A Napkin
I like it when an agency uses its creative facility to make something other than ads. It needn't be a world-changing idea. Sometimes something simple, but elegant, can do the trick. Euro RSCG New York has accomplished this with their new Napkin Notebook, available exclusively at Museum of Modern Art. …
Media Planning More Complex/Important Than Ever
Speaking at Futures of Entertainmet 2 in Cambridge on Saturday, Baba Shetty, who has worked for BMW and Fallon, said one of the things that attracted him to Hill Holliday is the fact that the agency never outsourced their media department, like so many others in search of scale. According to Adweek, another prominent ad man is a fan of media departments with the agency proper. "Why creative agencies have shed media …
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Soul Searching Gets No Respect At Ad Age
Ad Age is treating GSD&M CEO, Roy Spence, unkindly. Exhibit A, this headline: The trade mag feels that Spence's walkabout at a time of massive layoffs at the agency is "a publicity stunt whose timing couldn't be worse and whose true purpose was never really clear." What's the deal? A man can't walk? …
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Schoenie Keeps ’em Guessing
That other Boulder agency, tda advertising & design, found a way to do something good on behalf of a local car lot. And that ain't easy (unless it's spec, then it is). [via Adfreak's YouTube page] …
Media Planners Exit To The Left
According to Ad Age, Omnicom Group's GSD&M Idea City will axe between 100 and 200 staffers after losing its piece of AT&T's $3.4 billion media account. GSD&M declined to cite the size of its work force, but in 2006 the shop had 891 staffers, according to Advertising Age data. When the smoke clears, the agency will be down to half of what it was at its peak, according to one executive, who said the agency has already …
Media Neutrality Handed Down From On High
Media Daily News calls the Leo Burnett reorg, announced today, "the most blatant gesture yet by a major agency holding company that the traditional agency model is broken and needs to be reinvented." Publicis described the new structure as an "open architecture" model drawing on the assets and key personnel of Burnett, SMG, Arc and Digitas, with "no default lead" in the process. The new collaborative model becomes …
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Gyro Offers Its City Some Nice Spec Work
I used to live in Philly and it's far from the ugliest city in America. Yet, Travel & Leisure named it such in a readers' poll. The readers have obviously never been to Gary, Indiana. At any rate, Philadelphia-based agency Gyro is now making lemonade from the lemons. Gyro CEO Steven Grasse remarks, “Walking around this city is like rubbernecking at a car accident. It’s hideous, but you just can’t stop gawking. It’s …
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