Media Planning More Complex/Important Than Ever

Speaking at Futures of Entertainmet 2 in Cambridge on Saturday, Baba Shetty, who has worked for BMW and Fallon, said one of the things that attracted him to Hill Holliday is the fact that the agency never outsourced their media department, like so many others in search of scale.
According to Adweek, another prominent ad man is a fan of media departments with the agency proper.

“Why creative agencies have shed media duties over these last several years, just as the opportunities for creative use of media have exploded, is a mystery to me,” said David Oakley. “I’m tired of watching the red tape of dealing with an outside media shop strangle creative ideas. [Demian] understands the value of creative that influences media, and vice versa.”

Oakley was speaking about his agency’s new media department, headed by Demian Brink, 34, who joins BooneOakley as a partner and media director. BooneOakley’s clients include Halo vacuums, Bloom supermarkets, Nascar, CarMax, HDNet, First Charter Bank and Visit Charlotte.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.