Ad agencies are always on the lookout for their next award. TBD Agency in Bend, Oregon recently won an award that actually means something outside the creative department. Oregon Business magazine named TBD one of "The 100 Best Companies to Work for In Oregon." …
Digitas/Chicago Puts Itself Out There
We’d Rather Invent the Next Vitamin Water…
I'm glad The Escape Pod sent me the March issue of Fast Company. It's nice to leaf through and see innovative companies celebrated for their contributions. It was also a terrific media buy for The Escape Pod. Google and Apple top the list, but the magazine names New York anti-agency, Anomaly, the 24th most innovative company in the world. image courtesy of Chet Gulland So what makes Anomaly a Fast Company darling? …
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Not The Denver Omelet
In an article on alternative agency compensation models, Adweek introduces me to another strangely-named Los Angeles agency. Omelet in Los Angeles is aiming for an even split between traditional client and agency ventures within the next five years, said Mark Vega, founder and partner, and a former intellectual property and entertainment lawyer. The ratio is currently 80 percent client work versus 20 percent in-house …
Bravely Forging New Paths Into Media Universes Unknown
"For the first time in its history, advertising must earn its own audience to make an impact." -The Escape Pod In order to draw me to their website and interest me in their story, The Escape Pod did not send a lame press release. They FedExed a framed poster of this self-promo ad instead (on a national holiday, no less): The ad is running on page 55 in the March issue of Fast Company, which also came in the box …
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The Amorous Agency
Red Tettemer is intent on providing its staff with intangibles like quality of life. Given that it's Valentine's Day tomorrow, the shop is hoping to hook some of its singles up via their "automatic romance configurator." Jen can be reached at shegotdaappleson@redtettemer.com The idea is you glance through the agency's hotties and send your love note via email, which may or may not be returned. Some of the other …
All Bow To Mighty Data
When Ad Age runs a headline like this: DraftFCB Bolsters Analytics Practice there shouldn't be anything funny about it. After all, clients demand ROI and if agencies can provide it, more power to them. But one half of DraftFCB used to be able to sell ideas that a CMO didn't need a computer print out to analyze. Therefore, there is something funny about the headline and the story behind it. …
Jack’s Secret Weapon
LA Times features Santa Monica agency, Secret Weapon, today. It seems the SW principals took VW's sage advice to "Think Small" to heart. The independent Secret Weapon, with 25 employees, has by design at most three clients at any given time. "I have friends who run big agencies, with 20 clients, and there's always a fire to be put out somewhere," Sittig, Secret Weapon's founder and creative director, said recently. …
