Louise Story of The New York Times takes the robe off Naked, the communications planning agency with offices in London and New York. Here's a bit about how the firm is structured and the role they play in clients' lives: Unlike many ad agencies, Naked does not create ads or purchase the space for them from media companies. Executives at Naked say that they are “media neutral,” meaning that they are indifferent to …
Hyundai Goes In Reverse
Here's an interesting note from Adweek: Hyundai Motor America last week assigned former national lead agency The Richards Group a "mini-campaign" for next fall through its Eastern regional dealers association, said Joel Ewanick, vp, marketing. "I saw something we liked," said Ewanick, who declined to disclose spending on the campaign. "It suits our strategic and tactical needs at the moment." A couple of facts for …
Ride The Barkley Rocket To Another Reality
The Daily Biz points to Barkley's Mentorship Program, which is "dedicated to advertising enlightenment and transformation." Barkley claims that "qualified students will come to Kansas City to live, learn and create amazing work in an advertising utopia." Which leads me to wonder what qualities an advertising utopia might embody. Maybe there'd be no bad ads there, or even better, no ads at all. …
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Smoke And Rails
Paul Johnson, writing for Ad Age's Small Agency Diary makes a good point about interactive capabilities at traditional shops. There are a lot of ad agencies talking a mean game and touting their capabilities in pitches. To paraphrase the head of a web-development firm (after I plied him with a few cocktails), 90% of the small agencies out there chasing interactive business have one guy on staff who knows anything, …
If Your Ass Is Smart Enough, It Might Be Wanted In Chicago
Chicago agency, Two by Four, is seeking six interns to lend them a hand this summer. Two will be paid, the other four, not so much. [via Lewis Lazare] …
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Minimalism’s Far Shore Reached By Team of Boston Explorers
Modernista! decided to go modern with their agency self-promo site. So modern in fact, there's no there there. Just rollovers that redirect to Wikipedia, Facebook, Flickr and Google News. The Denver Egotist says, "Modernista!‘s new site is so smart it sickens us." I'm not sickened about it. I'm still trying to form an opinion. Maybe you could help. …
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The Brief from Sydney Has Arrived
Publicis Mojo, with offices in Sydney, Melbourne and Brisbane plucked a cherry assignment from Coca-Cola. According to Ad Age, the shop prevailed in an internal Publicis review to land global duties on Diet Coke. The global strategy will be implemented by local agencies already handling Diet Coke, known in some countries as Coke Light, either in the original format or adapted for the local market. In a handful of …
Circle One Takes The AdPulp Challenge
In a fitful moment last night, the Publisher of this site asked agencies to have some fun with Schick®. One agency--Circle One Marketing of Norwalk, CT--has now done so. Circe One embraces through-the-line marketing to do traditional, in-store, promotions and interactive for clients like Tastykake, Traffic.com, Birds Eye, Cadbury Schweppes beverages and Pepperidge Farm. …
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