Adpulp
Advertising News and Know-How
Here's a little contrarian piece on Portfolio.com (the web site of Conde Nast's Portfolio magazine): Sure, the U.S. could be in a recession. Consumer confidence is declining. Food and gas are so expensive it’s more cost-effective to stay home and diet. But the advertising business (of all things!) is actually benefiting from the painful spectacle of the traditional media landscape fragmenting into shards. The …
Continue Reading about The Ad Industry May Not Face A Recession After All →
By David Burn
By David Burn
The Barbarian Group launched a new self-promo site. It's good. Rick Webb, Co-Founder and COO, explains: Taking six months to make a website is pretty ridiculous, but we were doing several things during that time. building a whole publishing platform. This site has a full, rails-based custom, multi-level blogging platform. Each employee has a blog, and then posts are bubbled-up to the Barbarian Blog, and the most …
By David Burn
JWT Intelligence offers reports on a variety of topics important to marketers. Their latest trendletter, Nichification, not to be confused with Californication, is on sale now for $250. Here's a bit on the concept: Selling to the masses has been a cornerstone of capitalism since Sears sent out its first catalogue and Wannamaker opened his first department store. But the world today is a patchwork of societies that …
By David Burn
Random Culture is pointing to interactive agencies with reels. The following reel is from Reflex Group. Interactive or no, I like an agency willing to share on YouTube. Who wants to ask to see a reel anymore? Googling for it is the natural state of things today. …
Continue Reading about It’s 2008, Put Your Reel On YouTube →
By David Burn
The Wall Street Journal is reporting that Element 79 is on the ropes after seeing its biggest accounts--PepsiCo's Gatorade and Tropicana--walk out the door. PepsiCo has been dissatisfied with Element 79's recent creative work, according to a person familiar with the matter. The company is shifting its Gatorade business to a sister Omnicom agency, TBWA/Chiat/Day, and ad responsibilities for Tropicana also are being …
By David Burn
Bob Greenberg, CEO of R/GA told Adweek why his agency is opening an office in San Francisco. "We opened in San Francisco not based on business but based on talent," he said. "Talent is the biggest issue facing agencies today. It's the biggest open creative and technology talent pool other than New York." "It's not so much the agencies but the Yahoo!s and Googles," he said. "All the technology companies have many …
By David Burn
According to Ernie Schenck, Hill Holliday is settling into its new offices at 53 State St, Boston, MA 02109, USA. …
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