Blessed Are The Barbarians

The Barbarian Group launched a new self-promo site. It’s good.
Rick Webb, Co-Founder and COO, explains:

Taking six months to make a website is pretty ridiculous, but we were doing several things during that time. building a whole publishing platform. This site has a full, rails-based custom, multi-level blogging platform. Each employee has a blog, and then posts are bubbled-up to the Barbarian Blog, and the most important information is elevated to the Barbarian Homepage. We’ve also introduced a whole topical-taxonomy thing, aggregating content around various topics to give many different windows into our content. Finally, the site is fully integrated into our sales, production and staging systems. Finally, finally, after six years, no more entering the same data into multiple databases. We are now running on a fully-integrated, custom-built project management platform.

Webb also says he almost cried when he saw Modernita’s new minimalist “site,” but that approach would not have worked for Barbarian. “We’re more than an idea shop, more than a branding shop, we actually have to execute some pretty serious stuff, so our website needs to be representative of that.”
[via Ken Wheaton]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.