I started an internet radio station at The Integer Group in 2002. It was called KTIG and featured playlists from about a dozen associates in the Denver office. After I left the agency, the project withered away. The reasons we made the effort in the first place: a) to create a working model for our client, Coors Brewing Company b) to provide Integer staff with an outlet for expression c) to generate PR and WOM for …
Reality Creeps Into Car Ads
"If in the next year, you lose your income, we'll let you return it." That's the gist of this Hyundai spot: As you can see by the beginning of this clip, Goodby Silverstein & Partners produced the spot, as Hyundai's AOR. But I'm very curious as to who had the idea of "give 'em a chance to return the car" in the first place. It sounds like a great marketing idea. And while I'm sure there are a whole slew of …
GM Is Fighting For Its Life. Surprised?
I'm seeing a lot of spots like these during bowl games. It's a no-nonsense approach to moving the metal. Well, give 'em points for trying--along with billions in loan money. …
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It Takes Brains
Brains on Fire has a new website and it's well worth your click. Not only is the design of the moment, the copy sings. Here's how they describe themselves: We are a tribe of true believers... Protagonists. Pirates. Optimists. Disco-junkies. Brutally honest superheroes. And if the walls come tumbling down tomorrow, no worries. We've still got this company we call Brains on Fire. Because we've still got our people. …
Euro RSCG Uncorks Some Year-End Bubbly
Under the guidance of chief executive David Jones, Euro RSCG has been kicking ass and taking names. According to The Wall Street Journal: Mr. Jones, who built up Euro RSCG in part by recruiting senior executives from rivals JWT, TBWA Worldwide and BBDO Worldwide, says he plans to continue hiring during the downturn. "We are going to steal some of the best people out there," he says. Damn, that's a bold declaration, …
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Over-The-Rhine And Under The Radar
Few people in the ad biz really think of Cincinnati as an marketing hub, but it is. The hometown of Procter & Gamble is known for its overall conservatism, but it has spawned a number of fun and funky advertising, branding and design shops such as The Creative Department. To celebrate this history, a new museum is being created. The Business Courier of Cincinnati has more: Digital marketing guru Pete Blackshaw wants …
Chrysler Drops Lump Of Coal In Omnicom’s Stocking
Chrysler is closing shop for 30 days. Shutting down production. Making no cars. From a Mad Man's perspective, it's horrible time to be on the Chrysler account. Ad Age Exhibit A: A Chrysler Bankruptcy Could Leave Omnicom Out $80M Ad Age Exhibit B: Omnicom Set to Cut Up to 3,500 Jobs Should Chrysler fail to make good on their debts, PHD, Chrysler's media agency, would be in the worst position. Omnicom siblings BBDO, …
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Ogilvy On Recession
If you're looking for tips on how to be a lean, mean marketing machine in the current downturn, who better to provide that advice than a global agency that's owned by a conglomerate? A new website, Ogilvy On Recession, offers downloadable booklets and advice on what companies need to do to survive in tough times. Bernama.com has more: "The series of seven booklets highlight strategies and tactics across different …
