Adpulp
Advertising News and Know-How
By David Burn
Eric Karjaluoto of SmashLAB in Vancouver, BC is sharing an interview he did with business development consultant Blair Enns of WinWithoutPitching. Enns has a lot of great things to say. Witness: The only real way for a firm to shift the power is to eliminate as many substitutes to hiring their firm as possible. They do this by building a deep expertise. The easiest way to build deep expertise is to narrow the focus …
Continue Reading about Zen and the Art of New Business Maintenance →
By David Burn
With GM bankrupt, the housing market in the toilet and a worldwide economy on the skids, one has to wonder just how long the "put a happy face on it" magicians in pinstripes can stay in character. According to Media Daily News, Publicis CEO Maurice Levy estimated that the advertising marketplace declined between 13% and 15% for the first half of the year. "These increasingly extreme corrections have come in response …
By David Burn
David Wiggs, President of Marketing Hitch, an agency search consultant, conducted an interview with David Oakley of Charlotte agency, BooneOakley recently. Oakley's a funny guy. I tried to get him to go see Yonder Mountain String Band with me a few years ago which would have been funny. But I digress. Here's a bit of the interview: Q. We've all read that the pitch / RFP process is broken. Many agencies aren't even …
Continue Reading about They’re Like Charlotte’s Wong Doody →
I have no personal interest in the Zappos RFP like I did with the Current TV one, but Mike Wolfsohn of Ignited does. He says Zappos didn't spend much time with his agency's response: We submitted our response online in the form of a blog. It gave us the opportunity to have lots of contributors posting text, pictures and videos, and the ability to use meta tags and navigation that made our response easy to explore. …
Continue Reading about With Its Agency RFP, Zappos Steps In It →
A new website, MinneADpolis, will try to get clients and prospective employees buzzing about the famously creative city again. From The New York Times: "Honestly, you get sick of seeing all the work handed to New York and the coasts," said Keith Wolf, partner and chief creative officer at Modern Climate, the new name as of Monday for the digital agency previously known as Wolfmotell. The Web site will include samples …
This e-mail slipped past my spam filter this morning: I do appreciate it when marketers, no matter how low on the respect totem pole, capitalize on news events in a relevant way. It shows someone is paying attention. And wills are an important thing to have if you've got a lot of cash or a family. …
Continue Reading about Even Spammers Are Getting News-Savvy →
By David Burn
Two years ago when Microsoft acquired aQuantive--a company that matches up advertisers and online publishers--the tech giant also became the new owner of Razorfish, a digital ad agency. Reports are now circulating that Microsoft wants to offload that particular asset. According to The Wall Street Journal, Microsoft has retained the investment bank Morgan Stanley Co. to represent it in any Razorfish talks. The …
Continue Reading about Catch A Big Fish, Then Sell It At The Market →
By David Burn
Agency sites typically suck for a variety of reasons. They tend to be static affairs full of stilted language about proprietary methods and other chest beating nonsense. They also tend to sit idle for years before being swapped out, which is bad form for any company that needs to prove itself in digital media. According to The Denver Egotist, Crispin Porter + Bogusky isn't going to play that tired old game any …
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