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Advertising News and Know-How, Since 2004
According to Ad Age, "in Minneapolis, the agency picks YOU!" That's right, mono will give away $125,000 in Out of Home media to the client with the best dance moves. REQUEST FOR PROPOSALS $125,000 in free media dollars from mono. Project Overview mono, Advertising Age and the AAAA’s 2010 small agency of the year, is requesting proposals from innovative corporations who are interested in using free …
Continue Reading about mono Plays Twister With The Old RFP →
Colle+McVoy is one of my favorite agencies. Their work is consistently excellent and they understand the art of public relations like no one else. I feel particularly well qualified to make that last statement, given that I'm assaulted by blunt PR objects all day long, Monday through Friday. Jen Stack, Director of Corporate Communications at Colle+McVoy, knows better. For one, her team isn't afraid to make …
Castor & Pollux Natural PetWorks has chosen StruckAxiom--with offices in Salt Lake City, Portland, Los Angeles and New York City--as its Agency of Record to handle national advertising duties, for their portfolio of organic and natural pet food, products and accessories. Todd Martin, VP of Marketing at C&P, says, "We recognized StruckAxiom's expertise in creating innovative marketing for super premium brands. …
Continue Reading about Portland Area Pet Care Company Names New AOR →
Aspen Marketing Services, the nation's largest marketing services firm, has been sold for "at least $345 million," according to The New York Times. The acquisition by the Epsilon unit of Alliance Data Systems underlines the growing role of marketing services in selling consumer products. Aspen’s specialties include direct marketing, digital marketing and the analytics that advertisers use to look for — and try …
Continue Reading about The Biggest Agency You’ve Never Heard Of Just Got Bigger →
I really like what Marc Brownstein has to say in Ad Age about learning your client's business. He relates a story about a CMO friend of his: He believes agencies have to go farther and deeper in helping him grow his business. For example, he would like the agency teams to roll up their sleeves and learn his business -- by working in one of the company's retail stores for a few days or a week; or maybe working in …
Continue Reading about It’s Hard To Marinate In Your Client’s Business As A Side Item →
So, did Groupon place too much trust in Crispin, like its' CEO claimed? And did they turn off the part of the brain where the decision-making should've been? Yeah, I don't buy it. But what does it say about the state of trust between agencies and clients? Most of us truly believe in the work we present to our clients. We’re often driven by the belief that our solution is the correct one; it’ll work and make …
Continue Reading about Groupon, and Why Clients Don’t Get Their Trust On →
Curious minds can now stop asking, "What's a Wong Doody?" In a nod to two people--Court Crandall and Ben Wiener--who have helped the company become one of the nation’s most integrated advertising, digital and retail design agencies, WONGDOODY is now Wong, Doody, Crandall, Wiener. The change reflects how the agency has evolved. Crandall and Wiener work from the agency's Culver City office, while Wong and …
With so many people and companies vying for attention at SXSW, how can an agency formed in the 19th century possibly stand out and promote its brand? With famous local food, that's free—that's how! Oh, with a twisted animated video, as well (vegans please look away): Tonight and tomorrow night from 10:00 pm to 2:00 am, JWT will deliver Salt Lick BBQ from their rented truck to hungry festival goers who send …
Continue Reading about Drunk Geeks Are Happy Geeks When You Feed Them →
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