Agencies

NYT: Most everyone on Madison Avenue waxes rhapsodic about the "partnerships" between agencies and their clients, ignoring the reality that agencies all too often prove about as indispensable as Pez. Now, a boutique agency is hoping to rectify that by actually going into business with a client. The boutique, Sugartown Creative in New York, is working with Trudie Styler and her husband, the musician Sting, to …

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Ad Age has selected R/GA as its interactive agency of the year. Under CEO-Chief Creative Director Robert Greenberg, the agency is defining advertising in a customer-centric evolving age. The agency’s big idea is that while today consumers demand to be in control, their interaction with a brand is not always enacted through the Web or any device in particular. Nor is it about even a series of multimedia hits. R/GA …

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Jay Chiat used to ask "How big can we get before we get bad?" Today, The New York Times asks that question about CB&P. Some skeptics see Crispin and like-minded agencies as a temporary blip. "The big agencies are saying that being big doesn't mean you can't be creative, and they're going to prove it," said Leslie Winthrop, chief executive at AAR Partners in New York. So how nervous are Madison Avenue agencies about …

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Lewis Lazare: He's baaaack! Thomas Kemeny that is, the plucky Columbia College/Chicago valedictorian who graduated last spring with the dream of becoming an ad man. Soon after graduating, Kemeny departed for an internship at the very hot and happening Crispin Porter + Bogusky ad agency in Miami. Now Kemeny has returned to Chicago, where he continues to learn his craft as a free-lancer at the city's largest agency, …

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Lewis Lazare: Chicago-based veteran creative Gordon Robertson is giving Chicago something it needs more of -- a new boutique ad agency. Robertson is teaming with Brainforest, a design firm specializing in Web, identity and strategic development, to launch the city's newest boutique shop, called Sway Creative Group, which will function as the advertising division at Brainforest. Clients at Brainforest include …

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I challenge you to show us a nicer deck in all of advertising. Thanks to W+K brand planner, Sudeep Gohil, for sharing his images, and to Steve Hall for uncovering them. …

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Sedgwick Road says they do pro-bono work for Seattle Art Museum, "because we believe in making advertising that's not just effective but aesthetic. The campaign for the Frida Kahlo, Diego Rivera, and Mexican Modernism exhibit generated attendance 59% over goal and revenue 69% over goal." …

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According to Lewis Lazare, the marketing communications division of Lowe in Mexico City is being rebranded as Draft Mexico. The operation in Mexico brings Chicago-based Draft's global presence to 40 offices in 26 countries. In other Lazarian news... Berlin Cameron, a relatively young boutique agency, lost the $200 million Samsung account to Leo Burnett. The defection is a huge, potentially fatal blow, coming on the …

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