Sedgwick Road says they do pro-bono work for Seattle Art Museum, “because we believe in making advertising that’s not just effective but aesthetic. The campaign for the Frida Kahlo, Diego Rivera, and Mexican Modernism exhibit generated attendance 59% over goal and revenue 69% over goal.”
Wait a minute. Wasn’t there a nearly identical headline for some Edgar Allen Poe museum a few years back? If memory serves, it was created by The Martin Agency. Perhaps the creatives at Sedgwick Road need to get their heads out of those CA annuals (and so, for that matter, should I).
What? More borrowing? There really are no new ideas.