AdAge calls Crispin a pioneer in forging a new compensation model in which agencies truly partner with their clients, up to and including getting paid for an idea that really works. "The discussion is beginning to shift from 'What does it cost to generate work and services a client wants?' to 'What is the value of the services and materials the agency is creating for the client?"' said Ronald Urbach, partner, Davis & …
Profit Or Perish: The Reality of A Held Company
According to Ad Age, Interpublic and OneSeven have severed ties. OneSeven is the agency made up of the Saatchi 17--the group of General Mills account people and creatives who followed Mike Burns out the door at Saatchi in February 2005. The agency's clients include: ConAgra's Hebrew National; Gorton's seafood; McGraw-Hill's BusinessWeek; Dun & Bradstreet; and Unicef. The agency was not profitable, according to a …
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Crispin Porter & Backlash
People just really hate this ad. UPDATE: Here's a shocker: Bob Garfield doesn't like it, either. …
Opportunity Knocks
Ad Age takes an accusatory tone in an article about top level creatives leaving one shop for another. McGarryBowen has been stealing Walt Disney Co.'s theme-parks creative work away from Leo Burnett, and now it's swiping some of Burnett's Disney creatives as well. The independent New York-based agency has hired Ned Crowley and Jonathan Moore as executive creative directors. The two held similar positions at …
From A City Of Idealists Comes An Agency With Attitude
According to Ad Age, Shine Advertising of Madison, Wisconsin, could not simultaneously meet Bob Parson's creative demands and live with themselves. A little more than a month after winning the GoDaddy.com account, independent Shine Advertising has resigned, citing irreconcilable creative differences. The shop also renounced responsibility for the GoDaddy work that will appear during the Super Bowl. What might have …
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Geography No Obstacle
Ad Age reports on one agency's solution to the industry-wide shortage of Spanish-speaking creatives. In an innovative solution to the chronic talent shortage facing the U.S. Hispanic market, one Latino shop is going where the creatives are: Buenos Aires. Los Angeles-based independent Grupo Gallegos is opening an office this month in Argentina, where creative teams are starting work on Comcast, the California Milk …
Will Diversity In Firing Reflect Diversity In Hiring?
This Ad Age chart shows, in actual percentages and numbers, the mandates for diversity hiring in New York City's advertising agencies. But we all know how unpredictable the ad industry is, and inevitably, some of these ad agencies may hire new staff only to fire them if they lose business. So will their layoffs reflect that diversity? At the Philadelphia Enquirer, now run by a former ad agency exec, it's already an …
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A New Spoke On The Marketing Services Wheel
The Wall Street Journal is running a piece on BrightLine, a 15-person Manhattan firm that takes ideas for traditional ads and figures out how those concepts can function in venues such as video on demand and digital video recorders. Tweaking traditional ad ideas for on-demand services is a niche specialty, falling somewhere between traditional media planning and marketing services -- but one that is increasingly in …
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