Ad Age takes an accusatory tone in an article about top level creatives leaving one shop for another.
McGarryBowen has been stealing Walt Disney Co.’s theme-parks creative work away from Leo Burnett, and now it’s swiping some of Burnett’s Disney creatives as well.
The independent New York-based agency has hired Ned Crowley and Jonathan Moore as executive creative directors. The two held similar positions at Chicago-based Burnett, where they worked on a wide swath of accounts including Disney and Hallmark Cards.
“There are few people in this business who know how to tell a story with heart and a smile,” Gordon Bowen, chief creative officer of McGarryBowen, said in a statement. “They will be a huge asset for this agency, and I can’t wait for our clients to see the results.”
Do agency personnel actually belong to the agency that employs them? I think not.