Adpulp
Advertising News and Know-How
You have to dig really deep into this Adweek article to see how perceptive Michael Roth is. Here he is speaking at the AAAA Management Conference: Like the airline and music industries, the ad industry must adapt and evolve with the times, said Roth, who quoted Charles Darwin toward the end of his address: "It's not the strongest of the species that survives, nor the most intelligent—but the one who is responsive to …
Continue Reading about IPG’s Roth Says We’re All Doomed–Well, Sort Of →
By David Burn
The Wall Street Journal's (paid sub. req.) lead says it all, "Goodbye, Wal-Mart. Hello, Kmart." Just months after the punishing loss of the Arkansas-based retail behemoth, and the sordid affairs that led to it, Howard Draft's agency is back in business. Kmart, a unit of Sears Holdings, chose the Interpublic Group agency because of the shop's skills in "analytics" and "customer insights," says Maureen McGuire, chief …
By David Burn
The Wall Street Journal (paid sub. req.) takes a look at several agencies that have recently walked away from fickle but lucrative accounts. Here's a quick view of one high profile move. Last week, Sausalito, Calif., independent Butler Shine Stern & Partners parted ways with Nike's Converse, a client of about three years' standing. Winning the Converse account in 2004 was an important win for the agency, says Butler …
About once a month or so, Steve McKee of McKee Wallwork Cleveland writes a column for BusinessWeek, and he's always right on point. This month, he does it again with 5 Common B2B Advertising Myths: Over the years, my company has struggled with the creativity-limiting effects of myths like these many times. But we have also enjoyed breakthroughs with forward-thinking clients who overcome their pull. What we have …
By David Burn
I know I already made one post about Wieden + Kennedy today, so I'll have to beg your forgiveness for this one. According to the agency's Wikipedia entry: In 2003, Wieden+Kennedy created W+K TokyoLab, a record label and creative workshop based out of the agency's Tokyo office. Since 2003, W+K TokyoLab has released CD/DVD titles that combine music, graphics, and film. TokyoLab's current roster features local hip-hop …
By David Burn
Wieden + Kennedy launched a new agency website last Monday. Interestingly, the new site comes on the heels of Nike's claim that the agency is not web savvy enough to get the job done for them. Son Volt at W+K, Portland, 3/29/07 I haven't spent much time with the site, as I just found out about it this morning thanks to Adfreak. But one thing that hit me right away is the site's bloggregator, which imports blog …
By David Burn
Rare Method, an Alberta-based interactive agency has its eyes (and hands) on the West. In the first move of a larger regional strategy, the firm acquired Blain Olsen White Gurr, Salt Lake City's 12-year-old high tech B2B shop (and the agency where I got my start). “This deal is an important step in our plan to increase our presence in the western United States through strategic acquisitions,” explains Rare Method …
By David Burn
On March 28th, we published a post called Look A New Fiefdom about Omnicom's foray into sports and entertainment marketing. I podered how Fuse Marketing of Burlington, VT--a top 20 sports marketing agency according to Sports Business Journal--would take the news, given Omnicom's new name for the unit is Fuse Sports & Entertainment Group. Here's the answer: they're preparing for a fierce battle. Bill Carter, a partner …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer