LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO of the J. Paul Getty Trust. “It gives visual form to a more connected, outward-looking …
Doner and Colle McCoy Merge to Form DonerColle Partners
DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, …
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2025 Epica Awards Grand Prix Winners Announced
European agencies and brands dominated the Epica Awards this year. In fact, there's not a single North American, South American, Australian, African, or Asian winner among the eight Grand Prix designees. The jury decided to award two Grand Prix in a pair of closely-fought categories (Film and Responsibility). In Film, which continues to shine in an era of multiple media platforms, two very different films for home …
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In New Spot from Mother, Claude.AI Is the AI for Problem Solvers
Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, "There's never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient, to be out of ideas, or out of your depth, out of breath." No need to freak out. According to Anthropic, the key is to "keep creating, keep researching, keep learning, keep coding, keep …
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Zales and Anomaly Court Stylish Zillennials with Bling-Filled Ads
Zales* has launched a new campaign developed in partnership with Anomaly in New York. The jewelry for sale at Zales today is featured prominently in the advertising. The campaign is not high concept, but it is fashionable, dramatic, and it's also clearly advertising (where product and story are neatly intertwined). https://youtu.be/h4lCey_XazI?si=5RlsxlVU3sT9Nuu5 The line “Own It” punctuates the end of the …
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Starbucks and Anomaly Combine To Brew Something Good
Starbucks and its new advertising agency Anomaly, are making interesting new product- and café-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. https://youtu.be/CMmFG-GXNZ0?si=ks4GyLDwdcer91hr According to Marketing …
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Holding Companies Seek Even Greater Profits In New M&A Deal
Mergers and acquisitions—it's one way to grow a company beholden to its shareholders. Ad industry holding companies know all about it, given that they regularly acquire and then "hold" what were once independent and innovate agencies. Earlier this month in what could become the merger of all mergers, Omnicom announced its intentions to acquire Interpublic Group in a deal worth $31 billion. In their official press …
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LiveOnNY Asks Holiday Shoppers to Give the Gift of a Lifetime
Holiday shoppers in Manhattan are being met with different sort of pitch this year, one that asks them to open their hearts and minds, not their wallets. DeVito/Verdi has a lot of experience working with healthcare concerns and pitching in to help cause-based organizations. In the agency's latest campaign for LiveOnNY—the organ procurement organization for the NYC metro area—these concentrations intersect and the …
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