Adpulp
Advertising News and Know-How
By David Burn
Levi's and the struggling town of Braddock, Pennsylvania are working together to help one another out. Braddock needs economic relief that the brand is helping to provide, and Levi's needs to show they understand the needs of real Americans and that they have new products to answer those needs. The campaign, created in partnership with Wieden+Kennedy, kicks off this July 4th. Shot on location in Braddock, the …
Continue Reading about 94111 And 97209 Rally On 15104’s Behalf →
By David Burn
As bad as the BP gusher is for the economy, wildlife and the ecosystem in the Gulf, it's a fund raising opportunity for groups like National Wildlife Federation. I have no problem with that, in fact, I'm prepared to send them $10 via text. My question to you is this: does the ease and immediate nature of mobile lead you to give, where you might not otherwise? …
By David Burn
Interactive Advertising Bureau (IAB) has been lobbying Congress on behalf of small business owners (who can collectively be called "the long tail," at least by members of the digerati). "The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day," said Randall Rothenberg, President and CEO, IAB. "It is critical that …
By David Burn
Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her "vital voice" to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube Video Volunteers, which matches social change groups with filmmakers who are …
By David Burn
The Detroit Public Schools "I'm in" campaign captured the Grand Effie Award at the 42nd Annual North America Effie Awards in New York last night. The campaign from Leo Burnett Detroit encouraged Detroiters to proclaim their support for Detroit Public Schools by declaring "I'm In." The results exceeded the district's expectations, bringing in 830 students more than the district's goal of 83,777 students, and …
Continue Reading about Leo Burnett Detroit Gets Results, Wins Grand Effie →
By David Burn
Faced with a massive budget shortfall in California, UCLA is responding with IOUCLA, an unprecedented public outreach campaign to mobilize all Californians -- both Bruins and non-Bruins -- to raise their voices and share first-person stories about how UCLA has positively impacted their lives. IOUCLA was developed to build public support during the critical budget cycle, and it is part of a comprehensive, ongoing …
Continue Reading about If You Live In Southern California, You Owe UCLA →
By David Burn
Crispin Porter + Bogusky wants to solve BP's Deepwater Horizon problem, gratis. According to co-executive creative director, Andrew Keller, the idea of putting the agency to work on solving this oil spill thing, is "so crazy it might work." Here are some of the ideas floating to the surface: land art : collaborate with land art pioneer Cristo to wrap in textile up all affected shores and auction off the resulting …
By David Burn
Venables Bell & Partners is breaking new work for Pacific Gas & Electric. Tom Scharpf, associate creative director at VB&P says, "In talking to customers, we found that they want to be educated about conserving energy and empowered to take action. And our campaign does just that." Learn more about PG&E's push to conserve energy at WeCanDoThis.com. …
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