I Am The Long Tail

Interactive Advertising Bureau (IAB) has been lobbying Congress on behalf of small business owners (who can collectively be called “the long tail,” at least by members of the digerati).

“The Long Tail Alliance is an army of entrepreneurs who have created businesses powered by interactive advertising, and their ranks are growing every day,” said Randall Rothenberg, President and CEO, IAB. “It is critical that legislators and regulators understand their challenges and their contributions to the new media revolution, as well as the value they bring to the U.S. economy.”
According to IAB, $300 billion, or 2.1%, or of the total U.S. GDP is contributed by the ad-supported Internet, which has created 3.1 million jobs and 20,000 small businesses.
The IAB Long Tail Alliance is a special IAB member category for publishers who sell indirectly, through ad networks, or directly and have revenues under $1 million per year.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.