If You Live In Southern California, You Owe UCLA

Faced with a massive budget shortfall in California, UCLA is responding with IOUCLA, an unprecedented public outreach campaign to mobilize all Californians — both Bruins and non-Bruins — to raise their voices and share first-person stories about how UCLA has positively impacted their lives.



IOUCLA was developed to build public support during the critical budget cycle, and it is part of a comprehensive, ongoing effort aimed not just at reaching state government officials but also enlisting supporters in a much broader conversation about the need to find alternative solutions for funding world-class higher education in California.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.