What's the first thing you think of when you hear the word "Mormon"? If you're like most people, your answer is probably polygamy, Utah or missionaries. But the Church of Later Day Saints is much bigger than that. In fact, it's big enough to include surfers, skate rats and motorcycle riders. [via Make The Logo Bigger] …
I’d Like To See Stations Reject Ads On The Basis That They Suck
Washington Post reports that MSNBC rejected the following political ad for violating its advertising policy by attacking an individual business directly. MoveOn executive director Justin Ruben said the rejection was "the height of hypocrisy" and accused MSNBC and its corporate parent, General Electric Co., of trying to protect Target from consumer anger. Minneapolis-based Target stirred the hornet's nest by giving …
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McLocal: These Fries Are “Grown in Richland, Served in Ballard”
Lisa Hymas of Grist doesn't buy the McLocal message she found in suburban Seattle. She asks what's next, "High-fructose corn syrup from Ames, Iowa?" Here's my problem with the Gristian criticism. Way too many environmentalists are still stuck in an "us v. them" mindset, which is a trap. We're all in this together. We want corporations to listen to, and respond to, the needs of their customers and the larger …
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News You Might Not Want To Use
Now that ad agencies are expanding their offerings to include more social media components, more far-reaching interactive ideas, and other forms of "content," we're now filling the media pipelines with lots of information. Is it news? Is it propaganda? Is it credible? Some brands are locked in a battle to win consumers over. The battle becomes even more heated when it's a product under serious criticism. Take …
Can Advertising Solve The Israeli-Palestinian Conflict?
Saatchi & Saatchi's Tel Aviv office is hoping there's wisdom in the crowds. They're looking for suggestions to solve the Israeli-Palestinian conflict via The Impossible Brief. Visitors to the site are encouraged to upload their ideas for a chance to win a trip to Cannes next year. The requisite Facebook page already has some suggestions, from joint athletic teams to cross-border blood drives and a mutual love of …
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The Language Of Trust Takes A Singular Look At Doublespeak
In this day and age of corporate doublespeak and political manipulation, the importance what's being said takes a back seat to how it's being phrased. And through it all, consumers and voters simply don't believe much of what they hear anymore. Michael Maslansky explores the world of corporate communication in The Language of Trust: Selling Ideas in a World of Skeptics. There are some interesting case studies and …
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I Blog For Bikes
People for Bikes wants to let policy makers, the media and the public know that bicycling is important and should be promoted. Here's their print campaign in support of Bike To Work Week. Colle + McVoy teamed up with the national coalition Bikes Belong to create People for Bikes, an entirely new brand and movement to make our world a more bike friendly place - to build more trails, paths and bike lanes, to make …
Greenpeace Wants To See Trader Joe’s And Costco In Recovery
I believe this is a keep-the-pressure-on spot from Greenpeace, as the group already won several concessions from Trader Joe's. According to this article from March, Trader Joe's has removed many unsustainable products from its shelves, including the highly objectionable orange roughy that it sold for several years. By December 31, 2012 Trader Joe's will only offer sustainable seafood in their stores. …
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