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Greenpeace Wants To See Trader Joe’s And Costco In Recovery

I believe this is a keep-the-pressure-on spot from Greenpeace, as the group already won several concessions from Trader Joe’s.

According to this article from March, Trader Joe’s has removed many unsustainable products from its shelves, including the highly objectionable orange roughy that it sold for several years.
By December 31, 2012 Trader Joe’s will only offer sustainable seafood in their stores.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.