Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall's latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It's like a waterless wishing well, but with wishes that others can read. “I want to hopefully show that all our …
Goodby Silverstein Caps A Knee, Makes Police Violence Walk with a Limp
Courageous Conversation Global Foundation, with help from Goodby Silverstein & Partners, is launching its new “Not a Gun” campaign in Austin, Texas, to help drive meaningful transformation in the community. At the heart of the campaign's anti-lethal message is the idea that it's not a gun that the black man is holding, it's a candy bar. Local media placements will run from February 25 to March …
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Running for Office? M.M.LaFleur Will Help You Look Your Best
Brands that find a way to serve the people they hope to convert into customers are brands that people pay attention to, admire, and buy from. Service means finding something to offer other than a pitch to purchase. Something of value. Something of substance. Fashion brand M.M.LaFleur is offering women who are running for office three outfits for free. View this post on …
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It’s Awards Season, And Sandy Hook Promise Is Collecting Some Hardware
BBDO New York’s “Back to School Essentials” Public Service Announcement for Sandy Hook Promise is the inaugural "Storytelling for Good" Award winner. The award is given by Clio, the premier international awards competition for the creative business, and Brand Storytelling, an industry-leading B2B media company focused on branded content. "Storytelling for Good" celebrates branded entertainment and content that …
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During the 2020 Census, Being Counted Is Being Seen
When a client says that they're targeting everyone, you know that can't be true. In this case, it is true. The U.S. Census Bureau just introduced a $500 million public education and outreach campaign featuring more than 1,000 new ads designed to reach 99% of all U.S. households and communicate the importance of responding to the 2020 Census. https://youtu.be/Q0VI_SkhMKg Ads reaching multicultural and …
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The Glorification of Personalization in Marcom Is Persistent But Misguided
Since 2014, the Association of National Advertisers has surveyed its mostly client-side members to identify the marketing word of the year. This year the winning nomenclature is “Personalization.” Other top choices in the ANA 2019 Marketing Word of the Year voting: “equality and inclusion,” “data,” and “in-house.” "Personalization is what customers expect," one participant in the survey said. "Every current and …
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What’s All This Commotion in the Ocean?
To call attention to the suffering marine animals face due to overconsumption, Sea Shepherd and agency Braaxe decided to remake the classic game ‘Operation’. Introducing ‘Operation Ocean’, where players must save a dolphin threatened by ocean waste. https://youtu.be/tsw619qPnjA According to the United Nations Environment Agency, 70% of the marine plastic waste is linked to fishing equipment lost or abandoned by …
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Women Often Feel Unsafe Because Way Too Many Men and Boys Are Sexual Predators
One in three women experiences physical or sexual violence in their lifetime. Thus, women are continuously on guard. This is an emotional, physical and economical drain on half of the global population, and a wake-up call for the other half. In order to create a society that is intolerant of violence against women, men and boys must become aware of the time women and girls spend thinking about their …
