Baldwin& has some strange ideas about motivating people to give household items to Habitat for Humanity’s ReStore. Last time I checked, the ReStore wasn’t seeking used commodes. Gross. No, the ReStore is a great way to support Habitat via contributions of clothes, furniture, golf clubs, computers, etc. There are about 100 other ideas I’d explore […]
The trade association known as Magazine Publishers of America is no more. The group is now called MPA – The Association of Magazine Media, in effort to better convey that magazine content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more. MPA, has a new name (if you can call […]
The city of Toronto wants to help residents get rid of electronic waste. Naturally, to promote the effort, the city needed to create an awareness campaign. They got one from Publicis, who wisely veered away from the mundane and expected flatness of municipal advertising and headed in a different direction.
Californians use 19 billion plastic bags a year. Heal the Bay thinks there’s a better way.
What’s the first thing you think of when you hear the word “Mormon”? If you’re like most people, your answer is probably polygamy, Utah or missionaries. But the Church of Later Day Saints is much bigger than that. In fact, it’s big enough to include surfers, skate rats and motorcycle riders. [via Make The Logo […]
Washington Post reports that MSNBC rejected the following political ad for violating its advertising policy by attacking an individual business directly. MoveOn executive director Justin Ruben said the rejection was “the height of hypocrisy” and accused MSNBC and its corporate parent, General Electric Co., of trying to protect Target from consumer anger. Minneapolis-based Target stirred […]
Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?” Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together. We want […]
Now that ad agencies are expanding their offerings to include more social media components, more far-reaching interactive ideas, and other forms of “content,” we’re now filling the media pipelines with lots of information. Is it news? Is it propaganda? Is it credible? Some brands are locked in a battle to win consumers over. The battle […]
Saatchi & Saatchi’s Tel Aviv office is hoping there’s wisdom in the crowds. They’re looking for suggestions to solve the Israeli-Palestinian conflict via The Impossible Brief. Visitors to the site are encouraged to upload their ideas for a chance to win a trip to Cannes next year. The requisite Facebook page already has some suggestions, […]