One in three women experiences physical or sexual violence in their lifetime. Thus, women are continuously on guard. This is an emotional, physical and economical drain on half of the global population, and a wake-up call for the other half. In order to create a society that is intolerant of violence against women, men and boys must become aware of the time women and girls spend thinking about their …
Treating Women Fairly Means Paying Women Equally
Can we, the people, shop our way to social change? Definitely not. Can we favor manufacturers and retailers that explicitly appeal to our values? Naturally. This December 4th, ChooseWOMEN, an international platform piloted by Women’s Entrepreneurship Day Organization, is asking for a focus on the female. “Choose Women Wednesday” invites everyone to shop at women-owned businesses, read books by female authors, …
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There’s Value In Being Counted
Sadly, the question of who belongs in America hasn't been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According to the U.S. Census, there are more than five million American Indians and Alaska Natives, making up …
Nature Needs Heroes and Your City Needs You
Why do urban artists wear Timberland? Could it be that Timberland works harder than most to appeal to young urban customers? In this new campaign from Timberland and their agency, Pereira O’Dell, the brand's "Nature Needs Heroes" platform and commitment to a greener world is front and center. In an interesting twist, the campaign presents community and urban spaces as overlooked forms of nature—nature in need …
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Milwaukee’s “Library Loud Days” Brings Young Word Warriors to the Stacks
Libraries are sanctuaries of peace and quiet. “Library Loud Days” at the Milwaukee Public Library changes all that. The goal of Library Loud Days is to reinvigorate and welcome more members of the community to area branches through unique events that turn the typical “shhh” experience of the library on its head. https://youtu.be/3hAweI0JchE With pro-bono help from Crammer-Krasselt's Milwaukee office, the …
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Dick’s Sporting Goods Destroyed Its Inventory of AR-15s
Assault weapons are for soldiers. This is not another decision being handed down by a hapless and corrupt government. And it's not a debate. It's action being taken by conscious CEOs like Ed Stack of Dick's Sporting Goods. According to the local CBS station in Pittsburgh, it was just after the Sandy Hook attack that Dick’s Sporting Goods CEO Ed Stack made the decision to pull AR-15 assault rifles off the …
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This Land Is for Johnnie Walker Drinkers
Where do brands fit into the larger cultural landscape today? It's a question that some brand managers and ad agency partners would rather not answer. At the other end of the pole, there is Diageo's Johnnie Walker, which has a definitive answer to the non-rhetorical question. Let's watch and listen... https://youtu.be/xlrtPtxIB5k The spot was created by Anomaly and directed by Chris Sargent of Anonymous …
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Leo Burnett/London Helps To Elevate Role of Design in Society
Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, Chairman of the Design Museum said, “The purpose of the …
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