Advertainment

According to San Francisco consulting firm Agenda, which tracks brand mentions in song lyrics for its annual "American Brandstand" survey, no beer brands were mentioned in hip-hop lyrics during 2005, although import brand Corona did land three mentions during 2004. Ad Age says Anheuser-Busch seeks to change the score, and has made a bold move to embrace a hip-hop and score some urban points. A-B named Shawn Carter …

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According to The New York Times, Mel Gibson will work in Hollywood again. Hollywood took another step toward America’s vast and apparently growing Christian audience on Tuesday, as 20th Century Fox unveiled a new division, FoxFaith, that will release up to a dozen religious-oriented films each year. Many of the films, with budgets ranging from about $3 million to $20 million each, will be released straight to DVD. …

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A friend told me to check out Sexy Champions, based on the fact I liked his last music recommendation, Deadboy & the Elephantmen. So, I clicked over to their site and found this MTV2 spot mixed in with their indie pop: …

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I've been meaning to put together a post on MySpace's move into the retail music space. But I just couldn't muster the interest. Until George Parker woke me from my slumber with his acerbic wit, that is. The new MySpace Music Store will feature excruciatingly bad MP3 downloads of really fucking awful music from hot band wannabees at prices set by the individual bands, and can you believe this… There will be 3 million …

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There's no stopping the quest for the elusive viral video. In this latest installment, Krups is working with NYU film students to create "Espresso Shorts", 60-to-90 second films with the brand's coffee making machinery as hero. [via New York Times] …

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Ad Age reports that Showtime placed a scent-strip ad in the Aug. 24 issue of Rolling Stone to promote the second season of "Weeds," a show where a suburban mother (played by Mary-Louise Parker) sells marijuana to keep the mortgage paid. "It smells like hippies wearing patchouli," said a MediaWorks colleague who got to sniff the ad. Fragrance vendors, whose typical struggles include searching for scents that whisper …

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Adfreak points to funny man, Rob Schneider's full page attack ad in Variety, used to ridicule Mel Gibson and promote Schneider's new film in one fell swoop. …

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Lewis Lazare wonders how many young men in Miller Brewing's crosshairs can trace the Man Laws campaign back to its origin—the mythic King Arthur and his knights of the round table. Given the state of education today, and a waning interest in reading, at least when it comes to serious literature, we doubt most of the target audience for this campaign knows -- much less cares -- where Crispin got its inspiration. But …

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