Back in August, marketing podcaster Bob Knorpp invited Danny G. and me on his weekly radio show, The BeanCast. Apparently we didn't break anything, because Bob asked us back for more. We recorded "Episode Eighty: Scrubbing Rupe" tonight via Skype. You can download the MP3 directly, or head over to the iTunes store. Bill Green of Make the Logo Bigger and Dirk Singer of Cow (in the U.K.) also appear in this episode, …
Spotlight on NW Creative: Designers Don’t Read by Austin Howe
Designers Don't Read by Austin Howe began as a series of weekly essays sent every Monday morning to top graphic designers. It's now a 208-page book from one of Portland's more well known "mad men." Howe and Mike Doherty launched the hybrid advertising agency AKA Advertising and Sass (where I showed my book to Doug Lowell in 1995). After selling the agency, Howe spent the next 8 years freelancing as a writer and …
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Reading Agencies By Their Cover Is Bad Form
Ad Age is running another article about digital agencies being ready to lead, but the article isn't all that interesting. What is interesting is the first comment on the article. It's from Josh Levine of Rebel Industries. Here's a clip: One of my favorite quotes is from Anne Busquet, former CEO of IAC and American Express, which goes "It's not the age of the internet, it's the age of customer control." Yet the debate …
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Spotlight on NW Creative: Trevor Graves
David Wiggs of Hitch recently spoke with Trevor Graves of NEMO as part of a series on ad industry innovators. When asked what makes NEMO different, Graves says "We never make ads: advertising is fake, it's clutter, and it's ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, we create real experiences that real people will find interesting, inspiring, useful and …
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Chrysler Drives Away
Adweek is reporting that BBDO/Detroit and its field offices will close on Jan. 26, 2010, putting 485 people out of work. Given that news, it's kind of weird to see the following message on Chrysler.com: "Give yourself a promotion." Ouch. On July 30 Chrysler told the agency that while it wished to continue to work with the shop, it was not prepared to do so under current contract terms. After emerging from bankruptcy …
Meet The Human Billboard/Social Spokesman
For a small fee, Jason Sadler, 26, of Jacksonville, Florida will wear your company's t-shirt for a day and talk up your product or service in the social space. According to Reuters, Sadler's offering is catching on. "I walk around, take photos, wear the shirt all day ... I Iblog about those photos, I put 'em up on Twitter, I change my Facebook profile ... and then I do a Youtube video," he told Reuters …
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Interactive Marketing Is Relationship Marketing
Renny Gleeson, Global Digital Strategies Director for Wieden+Kennedy, kindly offers up a series of questions he runs through when tackling a new client problem. In the midst of his queries, he makes a great point about the digital space. Traditional planning sets a goal of defining a brand's 'voice', but generally it's applied to mass communications. Interactive planning asks "what is the brand's voice when it …
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Talking Pre-Roll
Speaking as a consumer of online video, I'm no fan of pre-roll, also known as force feeding. But some of these guys are. Let's listen... According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP's GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas. I like how Davis goes to bat here for Interactive and what he …
