Meet The Human Billboard/Social Spokesman

For a small fee, Jason Sadler, 26, of Jacksonville, Florida will wear your company’s t-shirt for a day and talk up your product or service in the social space.
According to Reuters, Sadler’s offering is catching on.

“I walk around, take photos, wear the shirt all day … I Iblog about those photos, I put ’em up on Twitter, I change my Facebook profile … and then I do a Youtube video,” he told Reuters Television.
“I made about $83,000 this year.”

It’s not new idea, but who cares. The ability to execute a good idea is what it takes to be successful. On his site, Sadler says, “It is no secret, I am not a rock star, professional athlete, male model or anything internet spectacular. But I do have a passion for marketing, I find myself to be a pretty active guy and like achieving interesting goals.”
Next year, Sadler is adding a second shirt to the mix. He will wear a new XL in JAX each day, while Evan White will wear a Large shirt from the same company in Los Angeles.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.