Meet The Human Billboard/Social Spokesman

For a small fee, Jason Sadler, 26, of Jacksonville, Florida will wear your company’s t-shirt for a day and talk up your product or service in the social space.
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According to Reuters, Sadler’s offering is catching on.

“I walk around, take photos, wear the shirt all day … I Iblog about those photos, I put ’em up on Twitter, I change my Facebook profile … and then I do a Youtube video,” he told Reuters Television.
“I made about $83,000 this year.”

It’s not new idea, but who cares. The ability to execute a good idea is what it takes to be successful. On his site, Sadler says, “It is no secret, I am not a rock star, professional athlete, male model or anything internet spectacular. But I do have a passion for marketing, I find myself to be a pretty active guy and like achieving interesting goals.”
Next year, Sadler is adding a second shirt to the mix. He will wear a new XL in JAX each day, while Evan White will wear a Large shirt from the same company in Los Angeles.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.