Talking Pre-Roll

Speaking as a consumer of online video, I’m no fan of pre-roll, also known as force feeding. But some of these guys are. Let’s listen…

According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas.
I like how Davis goes to bat here for Interactive and what he calls “experience driving.”
“If the promise of the Internet is just over-the-top programming, or another way to sit back, I think we miss the opportunity,” Davis concludes.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.