Spotlight on NW Creative: Trevor Graves

David Wiggs of Hitch recently spoke with Trevor Graves of NEMO as part of a series on ad industry innovators.

When asked what makes NEMO different, Graves says “We never make ads: advertising is fake, it’s clutter, and it’s ignored by most. We touch people through art, we communicate emotions, we engage in genuine conversation, we create real experiences that real people will find interesting, inspiring, useful and memorable. We make the cash register ring, without trying to sell anyone.”

Sounds like NEMO has taken the soft sell to a new level. Clearly, they employ magicians who also write and design.
Graves also says, “to be relevant in culture and in business, you need to have AHA moments all the time.”
That is correct.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.