Adpulp
Advertising News and Know-How
As a member of the Epica Press Club, Adpulp.com is honored to bring you this interview with Wunderman Thompson London’s Head of New Business, Charlie Martyn. He discusses the challenges and highlights of his job with Epica's Mark Tungate. How would you define your role? Is it simply about getting business into the agency, or is it more nuanced than that? It may be the widest-spanning job in the agency, to be …
Continue Reading about There’s No Business Like New Business →
The Clio Awards are well on their way to becoming a media company. First, they hire Tim Nudd to run Muse by Clio, a trade "mag" with a creative slant. Now, the legacy awards brand is launching a new podcast too. https://youtu.be/Efl5m01ubIU According to the Clio Awards, Tim Nudd has spent the last year recording conversations with the creators of the advertising industry’s most memorable campaigns—from “Got …
Continue Reading about The Clio Awards Continues to Invest in the Story of Creativity →
Keith Cartwright is the President and Chief Creative Officer of CARTWRIGHT, a new WPP backed creative agency located in Los Angeles. The agency is working to form a new paradigm for how creativity is injected into the corporate body. In this Campaign Chemistry podcast from Campaign US, Cartwright explains. He says it's always a small group of people who get the work done, and that it's best to keep senior talent …
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Sports, concerts, and all live events are shared celebrations of American culture and We, the People, have been missing them dearly during this time at home. Thankfully, there is light at the end of the COVID-19 tunnel. Vaccines are fast becoming widely available and highly effective remedies for those who are sick with COVID are also now available. To encourage people to seek out a vaccine, The Ad Council and COVID …
Continue Reading about New Public Service Announcement Delivers A Big Shot of Optimism →
Some of the industry's best agencies have given rise to a plethora of spinoffs. Goodby Silverstein, for instance. On the other hand, agencies like Wieden + Kennedy and The Richards Group—the two largest independents in the game—for whatever reason, have not fostered a litter of smaller agencies. According to Ad Age, the equation in Dallas is beginning to change. At least three new shops have opened since the …
Continue Reading about Dallas Is Home to Three New Spinoffs of The Richards Group →
Common ground. It's been missing in America, and we desperately need to regain this sacred space where all Americans are on more equal footing. With this need for community in the air, a private school in Southern California enlisted help from Aron Fried, who graduated from the school. The result is a charming commercial that sells the school and a whole lot more. https://youtu.be/0PTu3j-_s-w This is what Fried …
John January came up in the agency business as a copywriter. Today, John is the Co-CEO of Signal Theory, one of the biggest and best advertising agencies in Kansas City. In this new episode of Ad Chatter—the podcast from the makers of Adpulp.com—Dan Goldgeier and I ask John about his journey. Listen in to hear how he went from "one great teacher," to study journalism at Wichita State, to work as a copywriter, then …
Do you ever notice that curious thing that happens when you really think about a word? You may sit there thinking what a strange collection of sounds and noises to mean something so specific, so nuanced. There's so much meaning from seemingly so little. Isn't language fascinating? How do we make complex associations from what are effectively refined grunts? Maybe our brains are magical. Then poof. The meaning …
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