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Advertising News and Know-How
How serious are you about your advertising career? Are you a hard-charging, award-winning pain in the ass? Many of you, I expect, can answer affirmatively to my non-rhetorical question. Mark Wnek would have answered, "yes," at one time. But not today. He's a new, more mellow man now. In fact, a former colleague thought he had a stroke. He did not. He woke up and hired a life coach. That's how change happens. …
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The agency business is melting down. We've seen this before; nevertheless, it is disruptive and there are real people suffering behind the statistics. Derek Thompson of The Atlantic notes: For the first time on record, the number of advertising-specific jobs in the U.S. is declining in the middle of an economic expansion, according to government data. The number of jobs at ad agencies fell by about 5,000 last …
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Wendy Ludlow Clark is the boss. Literally. Omnicom promoted her to the role of DDB Global President and CEO. She is the first woman to hold the office. Clark carved an interesting path to this lofty position. She was Director of Client Services at GSD&M in Austin before migrating to the client side and eventually working as President of Coca-Cola's Sparkling brands division. She then boomeranged back to the …
Wexley School for Girls, the well-regarded Seattle ad agency, is closing shop. According to The Drum, the agency's principals, Cal McAllister and Ian Cohen, are done having fun. "It wasn't driven by some big fight, not driven by bankruptcy," says McAllister. "There's still work to be done. We simply didn't want to grow by chasing work that wasn't fun for us to do anymore." Upheaval in the industry, particularly …
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Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, "What in the world is a lovemark?" According to Saatchi & Saatchi, "Lovemarks are the future beyond brands..." David Baldwin of Baldwin& is a lovemarks kind of guy. Writing for The Drum, Baldwin posits: Purpose, not just products. We …
Continue Reading about It Remains David Ogilvy’s Way, Or The Highway →
How many times have you heard the term "digital transformation" in the past year? Are you feeling transformed yet? San Francisco ad man Tom Bedecarré doesn't understand what's taking so long. In response to a Wall Street Journal article about Publicis' efforts to get the cool kids in a room, Bedecarré wrote this on LinkedIn: It's been more than 23 years since the introduction of digital advertising, and Madison …
Continue Reading about The Digital Divide In Adland Is Widening →
Leo Burnett is doing something smart on Instagram. The agency is using the platform to showcase its people in their natural settings. The images, like most photos on Instagram, are not from a formal photo shoot. They're casual snapshots, supported in some cases by Q+A in the comments. For example, creative director Scott Smith, in response to a question says, "The best creative always comes out of one idea building …
Did you know that 70 percent of marketers expect primary research when receiving new agency pitches? In related news, 89 percent of agency pros that win new business pitches more than half the time use primary research when developing their pitch. The stats above available in a new report from Vennli, which wants to help agencies solve the problem. There's no mention in their report about the need to …
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