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Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder

I remember loving this Coca-Cola commercial when I was a kid. https://youtu.be/C2406n8_rUw I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point out just how many opportunities keep passing you by? Isms and Schisms Ageism is …

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Make It Crisp, Keep It Crisp

Crispin Porter & Bogusky isn't like other ad agencies. They're notably better. When the agency introduces a new website to showcase its best thinking and attract the best clients and best talent, it's worth clicking around to see how the Boulder-powered creatives frame things. Artfully, is the answer. At the same time, there's a clear emphasis on new business. One new twist is the Crisp brand extensions. …

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Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It

How many times have you heard that it's all about the work? It's all about the work. It's all about the work. It's all about the work. It's all about the work. It's all about the work. It's all about the work. I am curious. Is your success in advertising really all about the work? For most people, it's also about being easy to work with, among other tangibles, like your gender, race and age. Getting to the …

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WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company

Advertising is a tough business that seems to get tougher by the day. One day you're on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you're out the door just like that, left to wonder what happened and what's next. Derek Thompson of The Atlantic argues that "the future of the advertising business is being moved to technology companies managing ad networks and …

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Matt Ingwalson Joins Heinrich Marketing as Vice President of Creative Strategy

When you're a Friend of Adpulp (FoA), you get special recognition from time to time. Matt Ingwalson is a FoA. He's also the new vice president of creative strategy at Heinrich Marketing, a Denver-based marketing agency. Ingwalson joins Heinrich following 18-years on the job at Vladimir Jones, IMM and Karsh\Hagan. He worked as creative director on Colorado’s Come to Life campaign, led the team that took Chili’s …

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Are You A Man, Or A Little Groper Boy?

Some men don't know when they're being sexual predators and that's a large problem for women. For instance, 86% of Brazilian women have been harassed in nightclubs. Yet, men in Brazil have a hard time recognizing much less owning and correcting the problem. To showcase the problem and to help educate unconscious males, Ogilvy Brazil and Schweppes made a dress with sensors in it that register how many times the …

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For Better Advertising Conversations, Join Adpulp’s Closed Group on Facebook

The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning to private Slack Channels and closed Facebook Groups. How many do you belong to and …

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Get Out of Any Copywriting Jam Without Losing Your Mind, Money or Clients

Are you a graphic designer, art director or front-end web designer? Do you struggle to work with copy, clients who write copy and freelance copywriters? If yes, check out this free copywriting workshop from the editor of Adpulp. Are you wasting time, money and energy on poorly written copy that ruins the effectiveness of your design work? Do your clients insist that they can write the copy? When you do …

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