Adpulp
Advertising News and Know-How
Airstream sends me their email newsletter once per week. It's called "Rivet." As a way to keep me interested in Airstream products and the RVing lifestyle, Rivet points me to a batch of recommended articles on the Airstream blog. The Airstream blog is a great way to showcase customer testimonials. One RV enthusiast featured on the blog (with more than a million miles traveled) is Ken Cain. Cain's new Airstream …
Continue Reading about Might As Well Travel The Elegant Way (In An Airstream) →
When the agency truly cares about the client, it shows. Witness the latest pro-bono campaign from Indianapolis-based Young & Laramore, which encourages Indiana driver's to register as organ donors. This isn't just any assignment for the agency. It's personal. Maggie Denari, wife of Y&L’s president Tom Denari is the recent recipient of a heart transplant, and the agency wanted to do something to demonstrate …
Continue Reading about The Denari’s Life-Saving Story Could Be Anyone’s Story →
There's a new website in town. OVER 30 UNDER 30 endeavors to highlight ageism in advertising—a topic a bit too close for comfort for me and many of my peers in the business. On LinkedIn, I recently highlighted the site's feature on Kevin Kehoe, a creative director who left advertising behind to pursue painting full time. The article was popular with my followers, for good reason. Kehoe lays bare the absurdity of …
Continue Reading about When I Paint My Masterpiece, Everything’s Gonna Be Different →
The industry has changed. Change is hard. This may or may not explain the plethora of bitching and moaning about how the industry has changed not for the better. Before we get rolling, may I suggest a musical interlude? https://youtu.be/OIRE6iw-ws4 Really? Another Trophy? How About A Raise, So I Can Buy A House? Adweek reports that young people working in advertising see awards shows as a waste of time, …
Continue Reading about Advertising’s Young Folks Don’t Need Awards or the Long Hours →
Writers need champions like Andy Greenway, executive creative director at Dentsu Singapore. He's a person who believes deeply in the power of writing to change the course of a business and the world for the better. "Great writing is the foundation of progress," he posits. Greenway also argues that "A great creative agency is built on the back of its superior writing ability. Writing that makes a difference. A …
Continue Reading about Find A Great Writer Or Team of Writers To Move Your Audience →
Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly's recent confession and recommend this talk for all people who manage creative teams. The global creative chairman for McCann Worldgroup calls himself a "recovered asshole" in this Ad Age podcast. …
Continue Reading about Rob Reilly Learns the Importance of Humility…You Could Be Next →
Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Her second point makes me laugh: "Talk about brand identity, brand engagement, brand evangelism, and what Brandeis taught you about branding with brandy." Clearly, LinkedIn is laughable at times; yet, millions of professionals, a.k.a. thought …
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Ernie Schenck, legendary copywriter/creative director and Communications Arts columnist, is not scared. And that's the problem. How many dangerous ads have you seen lately? How many dangerous ideas? The kind of ideas that dare CMOs to open the door and let them in. The kind that could just as easily bite a client’s head off as they could make her look like a genius. I don’t see that kind of creative anymore. Scary …
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