When the agency truly cares about the client, it shows.
Witness the latest pro-bono campaign from Indianapolis-based Young & Laramore, which encourages Indiana driver’s to register as organ donors. This isn’t just any assignment for the agency. It’s personal. Maggie Denari, wife of Y&L’s president Tom Denari is the recent recipient of a heart transplant, and the agency wanted to do something to demonstrate their support for this life-changing experience.
Currently, Indiana ranks 6th in the nation or percentage of registered donors. However, when the agency’s team started researching and asking Indianans, they found that many people didn’t know if they were registered as a donor or not.
“Maggie and I were truly touched by the thoughtfulness, talent and love that my Y&L team put into this effort. It’s hard for me to watch the video without getting emotional,” said Tom Denari, President of Young & Laramore.
“While the last couple of years has been difficult for Tom and me, I know how much he has been supported by his Y&L family throughout all of it. This beautiful video is just another example of what Y&L is all about,” said Maggie Denari.