Ad People

Marc Babej of Being Resonable recently asked Tom Asacker of A Clear Eye some pertinent questions. Here's one: Q. You’re one of the few marketing writers who are every bit as passionate about retention marketing as they are to acquisition. Is retention marketing getting more respect now than it used to, and why? A. Thanks for the kind words Marc. And let me modify your use of terminology slightly. I don’t believe the …

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Jason Calacanis, CEO of Weblogs, Inc. makes some interesting predictions for 2006. Read them all at his site, or read these two, cherry-picked for your pleasure. 13. The housing bubble will deflate/burst (it's much worse now than people are saying) and consumer confidence and spending will be moderately shaken. This will create a pullback in consumer advertising which will result in a cooling of the media/Web 2.0 …

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Lewis Lazare: Talent Zoo, an ad agency headhunting firm that keeps tabs on hiring trends, often has insights we find to be on the mark. Its latest concern about a streak of "arrogance" in agency hiring these days struck us as worth sharing. Ragan Jones, associate vice president of recruiting, said: In 2002, agencies could afford to be as picky as they wanted about hiring. They could demand pedigree and get it. In …

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In her latest Talent Zoo podcast, Sally Hogshead interviews Avi Dan, 53, Global Executive Director for Euro RSCG. Midway through the piece Dan says, "Clients can smell lack of passion like dogs smell fear." Prior to joining Euro RCSG, Dan was at Berlin Cameron in New York, where his focus was on new business. The agency won the Coke Classic, Pfizer's Zyrtec, White Wave Silk Soy Milk, Pernod Ricard's The Glenlivet, …

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Mike Smock is a marketing strategist with more than 500 marketing campaigns executed in 38 industries over a 25 year career. Therefore, he is taken aback by Mark Fenske's claim that "nobody ever created a good ad writing to a strategy." I don't get this. I never will get this. I am proud of the fact I don't get it. Look, advertising is not art. Advertising is weaponry in a battle for market share. If creativity helps …

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Our good friends at Talent Zoo are always looking for ways to bring great people together. And in that spirit, they've partnered with PerfectMatch.com, an online dating service. It's just an experiment in co-sponsorships, but we all know that Advertising & PR people often marry one another, for some odd reason. So maybe there'll be something more to it. Be warned, however: This offer may not apply if you live in …

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Adweek on Yahoo: After nearly a decade on the periphery of the industry, Mark Fenske has been lured back to a staff position at Wieden + Kennedy. He'll initially team with creative director Hal Curtis on the agency's newly won Coca-Cola global "iconic" assignment. Fenske, whose last agency post was an ill- fated seven-month stint as chief creative officer at now-defunct NW Ayer that ended in 1996, said he would be …

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• Some bad news for Cramer-Krasselt/Chicago. Late Tuesday, the agency said it was terminating its relationship with fast-food chain Popeyes Chicken and Biscuits, because the account was no longer "profitable." The account was supposedly worth $7 million in billings to C-K. The agency said it is re-evaluating its client mix and reallocating resources. • Weber Grill Restaurant has named Hoffman York/Chicago to handle …

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