The writer must make the product itself interesting. Otherwise, a great part of his ingenuity and inventiveness will be used in devising tricks which lower the efficiency of advertising, rather than raising it. -Rosser Reeves Babej has been reading Rosser Reeves' classic, Reality In Advertising. From the quote above, it does not sound dated. Evidently, the business was filled with artistes then, like it is now. …
Lowe Ballin’
Ad Age: Lowe Worldwide founder Frank Lowe emerged from retirement today with the surprise announcement that he is setting up a new advertising agency with Paul Weinberger, who resigned as chairman of Lowe London. Mr. Weinberger is expected to take with him Lowe London’s biggest account, the $75 million Tesco supermarket business he has overseen for years. The unexpected move from the eccentric Mr. Lowe, who is 65, …
Why We Get Into The Business In The First Place
W+K London team on a shoot in New Zealand …
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Momentum Dudes Are Stoked
Chris Weil and Jeff Weiss of Momentum Worldwide The New York Times has an article on why these guys are stoked, but I found it hard to get past the photo. …
WPP Pulls French From Panel
Ad Age: Controversial creative Neil French was the most talked-about speaker on the first day of Asian regional advertising conference AdAsia -- even though his appearance was abruptly canceled at WPP Group’s insistence. More than 1,000 delegates are attending the Nov. 21-23 AdAsia conference in Singapore, and many were eager to hear Mr. French, who created a worldwide furor at a talk in Canada when he called women …
Do You Work With A T.O.?
I think many of us would agree that advertising is home to an inordinant number of troublesome employees. Why this business attracts so many jerk offs remains something of a mystery (at least to me). Perhaps the recent Terrell Owens debacle in Philadpelpha can shed some light. Wharton: Faculty members at Wharton and other experts say Owens is a classic case of a star employee who, because of his immense talent, was …
C-K ECD Gets Bumped Up To CCO
Lewis Lazare is curious about the promotion of one of Chicago's top creatives. Marshall Ross, longtime executive creative director at Cramer-Krasselt/Chicago, has been upped to chief creative officer overseeing creative units in C-K's Chicago, Milwaukee, Phoenix and Orlando, Fla., offices, but, oddly enough, not C-K's New York office, headed by Dean Stefanides and Larry Hampel. At least one source questioned whether …
Famous Author Hated His Existence In Advertising
Former copywriter, Augusten Burroughs' best-selling book, Running with Scissors, has been made in to a film by Ryan Murphy. Mr. Murphy is the 2005 Golden Globe winning (Best television series, drama) creator, writer, director and executive producer of the hit series, Nip/Tuck.The Sony Miramax film stars Gwyneth Paltrow, Jill Clayburgh, Vanessa Redgrave, Alec Baldwin and Annette Benning and is co-produced by Brad …
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