Lack Of Passion Smells To High Heaven

In her latest Talent Zoo podcast, Sally Hogshead interviews Avi Dan, 53, Global Executive Director for Euro RSCG.
Midway through the piece Dan says, “Clients can smell lack of passion like dogs smell fear.”
Prior to joining Euro RCSG, Dan was at Berlin Cameron in New York, where his focus was on new business. The agency won the Coke Classic, Pfizer’s Zyrtec, White Wave Silk Soy Milk, Pernod Ricard’s The Glenlivet, Samsung and The Wall Street Journal accounts during Dan’s tenure.
Dan, a former platoon leader in the Israeli Army, has also held management positions at Young & Rubicam, Saatchi & Saatchi and D’Arcy Masius Benton and Bowles.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.