Ad People

Friend of AdPulp (FOP), Tom Asacker wrote something I like a lot. Don't look for breakthrough insights in outdated processes like "inventory control" and "advertising." Instead, study those businesses that actually broke with conventional wisdom and discovered new ways to get closer and closer to the customer. And for the record, I am not saying "don't advertise." Not advertising is like winking at a beautiful …

Continue Reading about Dialogue Marketing Trumps Monologue Marketing Everytime →

I haven't peered into MacLeod's Gaping Void in a while. Let's take a look, shall we? I was in the pub the other evening, trying to explain the difference between Web 1.0 ["Dotcom"] vs Web 2.0 ["Blogs & Social Media"] to a web neophyte friend of mine. The short answer: "Dotcom was about 'taking'. Web 2.0 is about 'giving'." The architecture of Web 2.0 is about people giving away their stuff i.e. "sharing". Whether its …

Continue Reading about Hugh’s Give And Take →

The ad world is filled with juicy gossip and wild stories. Talent Zoo has launched a new section on its website called The Break Room (accessible from the home page) where you can share your anecdotes and read others pertaining to the biz. Like this one: The account manager at the ad agency I work for always messes around with one of our senior copywriters in an empty office at different times throughout the day. …

Continue Reading about Talent Zoo Launches The Break Room →

Leo Burnett North America Chairwoman Cheryl Berman is leaving the agency to start an independent firm focused on marketing to women. Over 32 years, Ms. Berman was a fixture at the iconic Chicago agency, playing a role in landing more than half of the shop's current accounts and producing memorable spots for Hallmark, McDonald's and others. She was chief creative officer of Leo Burnett USA from 1997 until this …

Continue Reading about Ad Exec Seeks To Improve Women’s Lives →

Brad Berens of iMedia Connection spoke to Don Schultz of the Medill School of Journalism at Northwestern University. Schultz is a noted expert in integrated communications. You have to understand that marketing organizations are designed to talk. They have never been designed to listen. So, when you start talking about dialogue, and interactivity, and you start talking about things like social networks, and that sort …

Continue Reading about Why Do We Have To Be So Pushy? →

Welcome to Optimism reminds us of a passage from Where The Suckers Moon, the book that started all this for me. Wieden was an unlikely creative star. His father Duke was one of the grand old men of Portland advertising...Dan was born on the cusp of the baby boom, in 1945. He was as rebellious as his father was establishment. An angular, perpetually energetic kid with a seemingly limitless capacity for wonderment... …

Continue Reading about Still Howling After All These Years →

GuruBBQ is Tom Asacker's new joint. Every Wednesday he debuts a new episode, fully smoked and tenderly basted. When viewing this week's show, one will undoubtedly note Asacker's fine taste in ad blogs. Thanks for the shout out Tom! Addressing the lighthearted nature of his on-camera pursuit, Asacker says: If you want the "aha's" of discovery and great ideas, then you must have the "ha ha's" that come with the …

Continue Reading about Asacker’s Mustard-Based Webcast →

Lewis Lazare keeps us up to date on who's doing what on the 38th floor of Chicago's "Big Stan," a.k.a. the Aon Center. Paul Tilley has prevailed. On Monday, DDB/Chicago announced Group Creative Director Tilley, 39, will assume the top creative post at the beleaguered agency with the title of managing director, creative. Tilley will become one of a new three-person management team that also includes James Lou, 37, as …

Continue Reading about DDB Taps Insiders To Lead Chicago Shop →