Asacker’s Mustard-Based Webcast

GuruBBQ is Tom Asacker’s new joint. Every Wednesday he debuts a new episode, fully smoked and tenderly basted. When viewing this week’s show, one will undoubtedly note Asacker’s fine taste in ad blogs. Thanks for the shout out Tom!
Addressing the lighthearted nature of his on-camera pursuit, Asacker says:

If you want the “aha’s” of discovery and great ideas, then you must have the “ha ha’s” that come with the process of trying and failing. Humor binds people together more tightly than anything else. It eliminates fear and stress, which allows for flexibility, creativity, and risk-taking. And those with the greatest cognitive flexibility today, win!

Way to lead by example, Tom.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.