Ad Exec Seeks To Improve Women’s Lives

Leo Burnett North America Chairwoman Cheryl Berman is leaving the agency to start an independent firm focused on marketing to women.
Over 32 years, Ms. Berman was a fixture at the iconic Chicago agency, playing a role in landing more than half of the shop’s current accounts and producing memorable spots for Hallmark, McDonald’s and others. She was chief creative officer of Leo Burnett USA from 1997 until this January.
“It’s time for me to build something inspirational and futuristic that I hope can actually help improve women’s lives,” she said in a statement.
[via Ad Age]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.