Paul Tilley has prevailed. On Monday, DDB/Chicago announced Group Creative Director Tilley, 39, will assume the top creative post at the beleaguered agency with the title of managing director, creative. Tilley will become one of a new three-person management team that also includes James Lou, 37, as managing director, strategy, and Don Hoffman, 49, who becomes managing director, accounts.
Tilley is credited him with a strong track record of building client relationships, delivering more non-traditional creative and winning significant new business for the agency. Sources say Tilley, a 10-year veteran of the shop, is by no means a universally beloved figure within DDB’s creative department. He is, however, said to be an astute politician. Tilley on Monday said he expected no immediate creative staffing upheaval. But he said “one of my goals is to improve the quality of our creative.”