[George Lois care of AMCTV.COM] …
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Creating Cultural Change Through Marketing
John Winsor weighs in on his first 90 days at Crispin Porter & Bogusky. His Boulder-based firm, Radar Communications, was acquired by Crispin last spring. CP+B is an incredibly entrepreneurial place. While it creates some manic energy it also has intensity around the creative process that is so necessary for anything great to happen. This place is truly focused on creating cultural change through marketing. I'm …
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Breathing Digital
In another sign that digital creatives are hot shit today, Jean-Marie Dru, the chairman of Omnicom Group's TBWA Worldwide, flew from his office in New York to Halifax, Nova Scotia, for lunch. His task: sealing a top-secret deal to lure Colleen DeCourcy, then top digital executive at WPP Group's JWT. The Wall Street Journal (paid sub. req.) asked DeCourcy, who is now chief digital officer for TBWA about training …
Spending Shortfalls Leave Digital Strategies Dragging
Adweek senior writer Joan Voight spoke with Tom Bedecarré, CEO of AKQA in San Francisco. Mostly the interview is about advertising in China, but here's some of what Bedecarré, 51, says about the need for a digital champion on the client side who can marshall the funds needed to run a vigorous interactive program: If you are a consumer product company and your digital budget is less than 15 percent of the total …
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Power Point Is The New Business Book
"The realization that shopping was getting cast in a specific—yet broader—cultural context made me curious about the role of shopping in modern American life." -Meg Kinney Meg Kinney, Executive VP of Strategic Planning at The Integer Group, is a former colleague of mine. Her investigation of shopper culture is now available as a PDF from Hub Magazine, a Reveries.com publication. A Flash version with embedded video …
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Editors Can Star
The American Society for Magazine Editors is whacked. According to Folio, the trade association is bent out of shape because XXL editor-in-chief Elliott Wilson appears in a Roccawear ad on his magazine's back cover. “No person on an editorial staff should ever be involved in producing or participating in advertising,” says ASME executive director Marlene Kahan. “[The XXL ad] appears to be a violation of ASME …
Everyone Reports To Someone
Fallon is under new leadership, but that doesn't mean famously combative, Pat Fallon, has to like it. "This is certainly not how I would script it," 62-year-old Mr. Fallon said. Referring to his agency's new boss, Fallon said, "Kevin has 'Lovemarked' his way into clients. We've been saying that we'd rather outsmart the competition than outspend them for 26 years, but we've never taken the time and energy to promote …
Preston Peeks Into Surreal Worlds
Diane Pernet on HRN PRSTN Heron Preston is a Junior Strategist at Naked Communications in NYC. He's also a man with a video cam and a YouTube page full of bare insights. Preston offers video interviews with Piers Fawkes of PSFK, Daniel Cherry of Wieden/NYC and Harry Bernstein of Berlin Cameron United, to name a few. Please watch them all. Having just done so, I'm struck by how exposed Preston's subjects are. It's as …
