Creating Cultural Change Through Marketing

John Winsor weighs in on his first 90 days at Crispin Porter & Bogusky. His Boulder-based firm, Radar Communications, was acquired by Crispin last spring.

CP+B is an incredibly entrepreneurial place. While it creates some manic energy it also has intensity around the creative process that is so necessary for anything great to happen. This place is truly focused on creating cultural change through marketing.

I’m inclined to take Winsor at his word. And I like how his word has not a thing to do with selling more crap to more people.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.