Editors Can Star

The American Society for Magazine Editors is whacked.
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According to Folio, the trade association is bent out of shape because XXL editor-in-chief Elliott Wilson appears in a Roccawear ad on his magazine’s back cover.

“No person on an editorial staff should ever be involved in producing or participating in advertising,” says ASME executive director Marlene Kahan. “[The XXL ad] appears to be a violation of ASME guidelines.”

The ad in question is one in Rocawear’s new multimedia ad campaign called “I Will Not Lose”, which was inspired by company co-founder and CEO, Shawn “Jay-Z” Carter. It features recording artists like Ciara and Three 6 Mafia, as well as individuals who have overcome adversity in their lives.
For more on this topic, see Pro Hip Hop.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.