“The realization that shopping was getting cast in a specific—yet broader—cultural context made me curious about the role of shopping in modern American life.” -Meg Kinney
Meg Kinney, Executive VP of Strategic Planning at The Integer Group, is a former colleague of mine. Her investigation of shopper culture is now available as a PDF from Hub Magazine, a Reveries.com publication. A Flash version with embedded video is also available on Integer’s website.
A couple of things that jumped out at me from the PDF:
1) “In America, consumerism is culture.”
2) “As retail environments become media channels, it is imperative that there be thought leadership for creative experimentation with messaging.”
Meg, if you’re reading this, I might suggest SlideShare as another important venue for your work.
